SPARK Matrix™ (Strategic Performance Assessment and Ranking) is QKS Group’s proprietary evaluation framework designed to analyze and rank technology vendors based on two critical dimensions:
The Only Analyst Firm Delivering Regional Market Clarity
QKS Group is the only analyst firm in the world that produces dedicated SPARK Matrix™ evaluations for key global regions.
We recognize that buyer needs, vendor maturity, and competitive landscapes vary across markets and so should your vendor intelligence.
Domain-Driven Insights for Industry-Specific Decision Making
QKS Group is the only analyst firm in the world that produces dedicated SPARK Matrix™ Our Industry SPARK Matrix™ delivers targeted analysis based on the real-world operational and compliance needs unique to each sector.
A Framework Built for Clarity and Credibility.
SPARK Matrix™ is more than a quadrant, it’s a multi-dimensional market positioning tool built to reflect the realities of modern B2B tech evaluation. Here’s what makes it unique:
Unlike traditional 2x2 grids, SPARK Matrix™ uses a 3x2 quadrant structure, categorizing vendors into:
We go beyond the matrix with analyst-recognized categories:
Stand out in a crowded market.
Vendors featured in the SPARK Matrix™ receive exclusive digital badges that signify their ranking across global, regional, and industry-specific matrices.
These badges serve as trusted symbols of excellence, credibility, and innovation
Ranked #2 Globally for Vendor Reprints
QKS Group is the #2 most referenced analyst firm in the world by reprint volume, just after Gartner and ahead of Forrester.
Our SPARK Matrix™ reports are consistently licensed and redistributed by top vendors to build buyer trust, strengthen their GTM, and support analyst-backed selling.
Source: QKS Group analysis, 2024. Based on vendor-licensed reprints and publicly available reprint data.
Global leaders trust QKS Group to deliver insights that drive growth, innovation, and competitive advantage.
Our three-year collaboration with the QKS Group has consistently added value for SER Group, thanks to their comprehensive analysis and practical insights. Their team has demonstrated strong industry knowledge and a proactive, collaborative approach that has aligned well with our business objectives. QKS has proven reliable in providing timely and accurate market intelligence to inform our strategic decisions. We value their commitment to quality and look forward to continuing our productive working relationship.
John Bates
CEO, SER Group
We’ve been working with the analyst team at QKS Group for just over a year and have been consistently impressed by the depth and quality of their analysis. Recently, we expanded our engagement with them and are excited about the enhanced market insights and strategic intelligence this partnership will continue to provide.
Annie Cashman
Principal, Analyst Relations Trintech
For the past two years, Vena has had a highly positive experience working with QKS Group. Our interactions with their analyst team, account management, and client management teams have consistently demonstrated expertise and professionalism. We greatly value their expert opinions and highly recommend their services to any organization
Nicole Diceman
Director Product Marketing, Vena Solutions
Purchasing the distribution rights for a QKS Group's report has been a pivotal move for GFT. QKS's rigorous analysis and comprehensive research have enhanced our market credibility significantly. Their team is knowledgeable and approachable, making the entire process smooth and beneficial. I highly recommend Quadrant for their reliable insights and exceptional support in navigating complex market landscapes.
Melon Marta
Analyst Relation and Global Manager, GFT Technologies
