SPARK Matrix is underpinned by QKS Group’s proprietary Closed-Loop Research methodology - a modern, outside-in framework engineered for precision, speed, and contextual relevance in rapidly evolving technology markets. Our methodology combines extensive primary research with rigorous qualitative and quantitative analysis, structured around how real-world tech ecosystems function. It is uniquely designed to inform strategy, not just observation.
Unlike traditional research models that rely heavily on static data or subjective interviews, Closed-Loop Research is built around continuous feedback, contextual layering, and decision-ready outputs. It integrates:
Our research draws from:
While we welcome vendor collaboration, inclusion in SPARK Matrix does not require vendor consent. We independently assess all relevant providers using publicly available and proprietary data, ensuring objectivity and completeness without legal exposure or bias. Each vendor in the SPARK Matrix is assessed across two overarching dimensions, which encompass various subject-specific performance parameters:
Unlike rigid frameworks, our Closed-Loop Research model is built for agility and relevance in today’s SaaS and modular technology environments. We include all major players – not just those who choose to participate – and assess them based on actionable, product-contextual insights that technology leaders can actually use.
Disclaimer: Inclusion in SPARK Matrix does not imply vendor endorsement or participation. All evaluations are independent and based on best-available information at the time of publication.
Our SPARK Plus Analyst Reviews and QKS Review Blogs are built on the same Closed-Loop Research methodology, designed to deliver timely, narrative-style insights on vendors, products, and emerging market dynamics. These publications combine ongoing briefings, customer feedback, and proprietary analysis to provide independent, outside-in perspectives.
Disclaimer: This analysis is independently developed by QKS Group analysts using publicly available and proprietary sources. Vendor participation is not required for inclusion. Opinions are solely those of the analysts and do not constitute endorsement or commercial affiliation.
QKS Group’s market intelligence research – Including market sizing, forecasting, and market share analysis – is built on a foundation of bottom-up, revenue-based company modeling, enhanced with macroeconomic insights and closed-loop feedback from the field.
Bottom-Up Revenue Modeling
Our primary methodology is grounded in company-level revenue analysis. We model vendor revenues based on:
We triangulate data through:
Vendor shares are calculated based on:
Forecasts are updated regularly through our closed-loop model incorporating:
Unlike generic top-down estimates, our bottom-up revenue modeling allows for high-resolution market maps, capturing nuanced shifts in vendor performance, emerging subcategories, and white space evolution.
