QKS Group reveals a Configure Price and Quote (CPQ) market projected valuation of $3.91 billion by 2030, growing at a CAGR of 14.19% from 2025 to 2030.
Technological and technical developments have resulted in products becoming more complex and diverse. Thus, the CPQ technology was introduced in the latter part of the twentieth century in the form of a 'configurator,' a logic-based system that fulfills the required customer expectations and specifications by streamlining the required sales processes in sequential order.
The CPQ products themselves have evolved from a configurator tool to a technology assisting in improving sales productivity by automating quoting tasks which can be used directly by the sales team, channel partners, and customers and can also integrate into any eCommerce portal.
Quadrant Knowledge Solutions defines a Configure, Price, and Quote (CPQ) application as “a sales tool that helps the sales teams and self-service customers configure products, provide pricing accuracy, and generate accurate quotes to streamline the end-to-end sales process.” Thus, CPQ is an integrated process helping sales representatives, channel partners, and self-service customers generate precise quotes for configured products and services, helping to enhance the overall customer experience.
Key questions this study will answer:
- What is the current state of competition in the Configure Price & Quote (CPQ) market?
- What is the market share held by major vendors in this market?
- What are the key competitive dynamics in the global and regional markets for CPQ?
- Who are the leading vendors in the global and regional markets?
- Are there vendors specializing in specific industries?
- How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
- What competitive factors impact the market positioning of different vendors?
- What are the relative strengths and challenges of the vendors operating in this market?
- How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors covered in this Study:
Apparound, Bit2win, Cincom, Cloudsense, Conga, CSG, Epicor, Experlogix, Infor, Oracle, Pricefx, PROS, Revalize, Salesforce, SAP, Tacton, Vendavo, Yagna iQ, and Zuora.
Table of Content:
Chapter 01: Executive Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Share Analysis
- Market Share Latin America
- Market Share Western Europe
- Market Share Central & Eastern Europe
- Market Share Middle East & Africa8
- Market Share APAC Ex Japan & China
- Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Market Share by Customer Type
- Market Share by Enterprise
Chapter 04: Company Profile
- Analyst Perspectives and Analysis
Chapter 05: Appendix
List of Figures
- Fig. 1 Market Share of Configure Price & Quote (CPQ) Worldwide, 2025
- Fig. 2 Market Share of Configure Price & Quote (CPQ) USA, 2025
- Fig. 3 Market Share of Configure Price & Quote (CPQ) Canada, 2025
- Fig. 4 Market Share of Configure Price & Quote (CPQ) Latin America, 2025
- Fig. 5 Market Share of Configure Price & Quote (CPQ) Western Europe, 2025
- Fig. 6 Market Share of Configure Price & Quote (CPQ) Central & Eastern Europe, 2025
- Fig. 7 Market Share of Configure Price & Quote (CPQ) Middle East & Africa, 2025
- Fig. 8 Market Share of Configure Price & Quote (CPQ) Asia excluding Japan and China, 2025
- Fig. 9 Market Share of Configure Price & Quote (CPQ) Japan, 2025
- Fig. 10 Market Share of Configure Price & Quote (CPQ) China, 2025
- Fig. 11 Market Share of Configure Price & Quote (CPQ) IT & Telecom Industry, 2025
- Fig. 12 Market Share of Configure Price & Quote (CPQ) Banking & Financial Services Industry, 2025
- Fig. 13 Market Share of Configure Price & Quote (CPQ) Insurance Industry, 2025
- Fig. 14 Market Share of Configure Price & Quote (CPQ) Healthcare Industry, 2025
- Fig. 15 Market Share of Configure Price & Quote (CPQ) Government & Public Sector, 2025
- Fig. 16 Market Share of Configure Price & Quote (CPQ) Retail & eCommerce, 2025
- Fig. 17 Market Share of Configure Price & Quote (CPQ) Manufacturing, 2025
- Fig. 18 Market Share of Configure Price & Quote (CPQ) Hospitality, 2025
- Fig. 19 Market Share of Configure Price & Quote (CPQ) On-premises Deployment, 2025
- Fig. 20 Market Share of Configure Price & Quote (CPQ) Cloud Deployment, 2025
- Fig. 21 Market Share of Configure Price & Quote (CPQ) SMB Customers, 2025
- Fig. 22 Market Share of Configure Price & Quote (CPQ) Large Customers, 2025
- Fig. 23 Market Share of Configure Price & Quote (CPQ) Enterprise Customers, 2025
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