SPARK Matrix™: Configure, Price, and Quote (CPQ) Applications, Q2 2025

QKS Group's Configure, Price, and Quote (CPQ) Applications research provides a detailed and strategic evaluation of the global CPQ market, covering emerging technology trends, competitive vendor positioning, and future market developments. The research delivers actionable insights for technology vendors to benchmark their capabilities, refine go-to-market strategies, and identify innovation opportunities. It also supports buyers in evaluating vendor offerings based on technology excellence and customer impact.

The research includes a comprehensive competitive assessment and vendor evaluation, conducted through QKS Group’s proprietary SPARK Matrix framework. The SPARK Matrix offers a visual representation of the market positioning of leading CPQ vendors based on their technical capabilities, product strategy, market presence, and customer experience.

The SPARK Matrix features analysis of vendors including:
Apparound, Bit2win, Cincom, CloudSense, Conga, CSG, DealHub, Epicor, Experlogix, Infor, Oracle, Pricefx, PROS, Revalize, Salesforce, SAP, servicePath, Tacton, Vendavo, and Zuora.

According to Abhishek Dubey, Analyst at QKS Group,
“A Configure, Price, and Quote (CPQ) platform automates and optimizes the entire quote-to-cash process by helping organizations configure complex offerings, apply dynamic pricing models, and generate accurate, customized quotes. CPQ solutions serve as critical enablers for sales automation and revenue growth, particularly in industries with high variability in products, services, or pricing structures. Modern CPQ platforms are increasingly integrated with CRM, ERP, PLM, and subscription billing systems, and are enhanced with AI, AR/VR, analytics, and self-service capabilities to support both direct and omnichannel sales. As organizations move toward revenue operations (RevOps), CPQ plays a central role in improving sales agility, quote accuracy, and customer experience across global, digitally connected markets.”

SPARK Matrix: Configure, Price, and Quote (CPQ) Applications, 2025
Source: QKS Group

Table of Contents

• Key Findings

• SPARK Image

• Vendor Profiles

• Market Definition & Capabilities

• Evaluation Criteria

• Research Methodologies

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways:

• Detailed understanding of the industry structure, market participants, and value chain mapping

• Business potential and opportunities of target markets, economies, and industries

• Strategic planning and tactical opportunities

• Go-to-market strategies