SPARK Matrix™: Product Analytics Software, Q4 2025

QKS Group's Product Analytics Software market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Product Analytics Software vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Amplitude, Contentsquare, FullStory , Gainsight , Glassbox, Kubit, LogRocket, Mixpanel, Mouseflow, MParticle, Pendo, Planhat, PostHog, Pyze, Quantum Metric, Sprig, VWO, and Whatfix.

According to Manish Chand Thakur, Senior Analyst at QKS Group, "Product analytics software is becoming a core capability for organizations building and scaling digital products. Enterprises are using analytics not only to understand how users interact with features, but also to identify friction, improve onboarding, and support decisions around adoption, retention, and growth. As platforms mature, organizations are increasingly adopting capabilities such as AI-driven analysis, predictive modeling, and experience-level insight, alongside stronger integration with enterprise data environments, to support more informed and timely product and business decisions.”

2025 Product Analytics Software SPARK Matrix
Source: QKS Group

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go-to-market strategies