SPARK Matrix™: Intelligent Virtual Assistants (IVA), Q4 2025

QKS Group's Intelligent Virtual Assistants (IVA) market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Intelligent Virtual Assistants (IVA) vendors with a global impact. The SPARK Matrix includes analysis of vendors such as [24]7.ai, Avaamo, Creative Virtual, eGain, Enterprise Bot, HCLSoftware, IBM, Inbenta, Kore.ai, Microsoft, Oracle, SoundHound AI, Verint.

According to Gaurav Kumar, Analyst at QKS Group, "The Intelligent Virtual Assistants (IVA) market is entering a defining phase where agentic AI is transforming assistants from reactive interfaces into autonomous agents. Buyers increasingly expect IVAs to deliver industry specific workflows, orchestrate complex tasks across ecosystems, and do so under stringent security and governance frameworks. This shift is not only resetting technology benchmarks but also reshaping commercial models, positioning agentic capabilities as the primary driver of differentiation and market leadership.”

2025 Intelligent Virtual Assistants (IVA) SPARK Matrix
Source: QKS Group

Table of Contents

• Key Findings

• SPARK Image

• Vendor Profiles

• Market Definition & Capabilities

• Evaluation Criteria

• Research Methodologies

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