SPARK Matrix™: Digital Adoption Platforms (DAP), 2023

Digital Adoption Platforms (DAP) is a no-code software that integrates with internal and customer-facing enterprise applications, tools, and websites, guiding users to enhance their learning curve and drive adoption utilizing walkthroughs, tooltips, pop-ups, self-help menus, analytics, and real-time support. DAP facilitates digital adoption by assisting users in becoming adept and fully utilizing an application, resulting in a successful digital transformation.

Quadrant Knowledge Solutions’ DAP market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, and market trends. This research provides the strategic information for vendors to better understand the existing market and supporting their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading DAP vendors with a global impact including – Appcues, AppLearn, AppNavi, Apty, Chameleon, Gyde, HintEd, Knowmore, Lemon Learning, MyGuide by Cornerstone, Newired, OnScreen, Pendo, Skepit, Stonly, Toonimo, tts Performance Suite, Userlane, WalkMe, Whatfix, and Ziplyne.

According to Manish Chand Thakur, Analyst at Quadrant Knowledge Solutions, “Digital adoption platforms (DAPs) have evolved from niche engagement tools into comprehensive suites that streamline employee and customer experiences. Some vendors focus on providing pure-play DAPs that are primarily focused on serving employee and customer experience, product insight DAPs that are focused on generating insights for end-user adoption, and content management DAPs to help employees do more by themselves. Driven by AI and ML advancements, DAPs are becoming more personalized through tracking user searches and behaviors. Additionally, more automation will be implemented in the near future to personalize guidance delivery and support cross-application business process automation, resulting in a more effective and efficient user experience.”

Table of Contents

Executive Overview

• Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

• Competitive Overview and Analysis
• Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Digital Adoption Platforms

Vendor Profiles

Research Methodologies

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