SPARK Matrix™: Business Intelligence and Analytics Platforms, Q4 2024

Quadrant Knowledge Solutions Business Intelligence and Analytics Platforms market research includes a detailed global market analysis of major vendors. The research comprises of vendors’ product features and functionalities, as well as competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading vendors with a global impact, including – AnswerRocket, Alibaba Cloud, Amazon Web Services, Domo, GoodData, Google, IBM, Incorta, Microsoft, MicroStrategy, Oracle, Pyramid Analytics, Qlik, Salesforce (Tableau), SAP, SAS, Sisense, Tellius, ThoughtSpot, TIBCO Software, Yellowfin, and Zoho

According to Abhinav Das, Analyst at Quadrant Knowledge Solutions, "Business Intelligence and Analytics (BI&A) is not only to process and visualize data but to unlock strategic insights through advanced AI-driven tools. The evolution from historical data analysis to predictive and prescriptive analytics marks a shift in how organizations approach decision-making, moving from reactionary strategies to proactive, data-informed ones. Generative AI and NLP are democratizing data access, allowing non-technical users to engage with insights effortlessly. As BI&A platforms adopt adaptive AI systems and multi-cloud scalability, they empower businesses to scale custom applications and ensure data governance across diverse environments. This evolution underscores BI&A's role as a catalyst for growth, operational efficiency, and innovation, driving organizations to make data their strongest asset.”

2024 Business Intelligence and Analytics Platforms SPARK Matrix

Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

Market Definition and Overview

• Market Definition
• Market Overview
• Key User Authentication (UA) capabilities

Competition Landscape and Analysis 

• Key Competitive Differentiators

SPARK Matrix™: Business Intelligence and Analytics Platforms, Q3 2024

Vendor Profile

Research Methodologies

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

• Detailed understanding of the industry structure, market participants, and value chain mapping
• Business potential and opportunities of target markets, economies, and industries
• Strategic planning and tactical opportunities
• Go to market strategies.