Quadrant Knowledge Solutions Reveals that B2B Price Optimization & Management Application Projected to Register a CAGR of 11.80% by 2030.
The B2B PO&MA enables organizations to adopt an accurate, granular, flexible, & integrated pricing approach, which would empower them to cope with ever-changing market conditions. The development of B2B price optimization solutions played a key role in the way organizations set and managed their prices. The price optimization solutions assist organizations in creating tailored segment-specific pricing strategies to meet the expectations of customers. B2B PO&MA aids organizations in creating engaging promotions to attract buyers and augment sales. The B2B PO&MA also automates the pricing process, enhancing the productivity and efficiency of organizations.
Quadrant Knowledge Solutions defines B2B Price Optimization & Management Application (PO&MA) as “the part of the pricing solution which helps B2B organizations create effective pricing strategies that align business objectives by leveraging predictive & prescriptive analytics to maximize margins and recommend precise, dynamic, & optimized prices of products or services. It integrates & analyzes business data, manages prices with ease, monitors, approves, & reports price changes, and provides insights into customers & markets to help organizations make informed pricing decisions.”
Key questions this study will answer:
- What is the current state of competition in the B2B Price Optimization & Management Application (B2B PO&MA) market?
- What is the market share held by major vendors in this market?
- What are the key competitive dynamics in the global and regional markets for B2B PO&MA?
- Who are the leading vendors in the global and regional markets?
- Are there vendors specializing in specific industries?
- How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
- What competitive factors impact the market positioning of different vendors?
- What are the relative strengths and challenges of the vendors operating in this market?
- How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors Covered:
Model N, Periscope® by McKinsey, Price Edge, Pricefx, Pricemoov, PROS, SPOSEA, Syncron, Vendavo, Vistaar, Vistex, and Zilliant.
Table of Contents:
Chapter 01: Executive Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Analysis
- Global B2B PO&MA Market Share Analysis
Chapter 04: Market Share Analysis
- Market Share in Latin America
- Market Share Western Europe
- Market Share Central & Eastern Europe
- Market Share Middle East & Africa8
- Market Share APAC Ex Japan & China
- Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Market Share by Deployment Type
- Market Share by Deployment Type: On-prem
- Market Share Deployment Type: Cloud
- Market Share by Customer Type
- Market Share by Enterprise
Chapter 05: Company Profile
- Analyst Perspectives and Analysis
Chapter 06: Appendix
List of Figures
- Fig. 1 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Worldwide, 2025
- Fig. 2 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) USA, 2025
- Fig. 3 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Canada, 2025
- Fig. 4 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Latin America, 2025
- Fig. 5 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Western Europe, 2025
- Fig. 6 Market Share of B2B Price Optimization & Management Application (B2B PO&MA)) Central & Eastern Europe, 2025
- Fig. 7 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Middle East & Africa, 2025
- Fig. 8 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Asia excluding Japan and China, 2025
- Fig. 9 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Japan, 2025
- Fig. 10 Market Share of B2B Price Optimization & Management Application (B2B PO&MA)) China, 2025
- Fig. 11 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) IT & Telecom Industry, 2025
- Fig. 12 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Banking & Financial Services Industry, 2025
- Fig. 13 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Insurance Industry, 2025
- Fig. 14 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Healthcare Industry, 2025
- Fig. 15 Market Share of B2B Price Optimization & Management Application (B2B PO&MA)) Government & Public Sector, 2025
- Fig. 16 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Retail & eCommerce, 2025
- Fig. 17 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Manufacturing, 2025
- Fig. 18 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Hospitality, 2025
- Fig. 19 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) On-premises Deployment, 2025
- Fig. 20 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Cloud Deployment, 2025
- Fig. 21 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) SMB Customers, 2025
- Fig. 22 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Large Customers, 2025
- Fig. 23 Market Share of B2B Price Optimization & Management Application (B2B PO&MA) Enterprise Customers, 2025
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