QKS Group reveals a B2B Marketing Automation Platforms (B2B MAP) market is expected to grow at a compound annual growth rate of 11.2% through 2032.
In many industry verticals wherein B2B organizations have scaled their operations, enterprises have started implementing B2B Marketing Automation Platforms to streamline their business processes by segmenting audiences and catering to their requirements. The rising demand for ubiquitous email promotions and the rapid increase of mobile device usage across multiple industries are some of the major factors driving the expansion of the B2B MAP market. Marketing automation technology is further helping organizations build effective customer engagement campaigns by eliminating repetitive tasks, such as lead capture and scoring, drip campaign management, account-based targeting, and data synching, giving them more time to focus on critical aspects. It also offers a highly interactive, cost-effective, and scalable customer data workflow, helping organizations deliver highly specific solutions across each stage of the buyer’s lifecycle.
Key questions this study will answer:
- At what pace is the B2B Marketing Automation Platform (B2B MAP) market growing?
- What are the key market accelerators and market restraints impacting the global B2B Marketing Automation Platform (B2B MAP) market?
- Which industries offer maximum growth opportunities during the forecast period?
- Which global region expects maximum growth opportunities in the B2B Marketing Automation Platform (B2B MAP) market?
- Which customer segments have the maximum growth potential for the B2B Marketing Automation solution?
- Which deployment options of B2B Marketing Automation solutions are expected to grow faster in the next 5 years?
Strategic Market Direction:
Organizations are becoming more aware of the advantages of a B2B MAP in offering powerful lead generation and conversion capabilities, helping accelerate the sales cycle to generate better revenue, and contributing toward organizational growth. Furthermore, many organizations are embracing the platform’s robust analytics and reporting capabilities, which provide complete visibility into campaign performance and customer activity. B2B MAPs provide accessibility to consolidated data directly from CRM systems, helping gain actionable insights to make effective marketing decisions. The platform allows marketers to optimize the customer journey by automating touchpoints along the entire journey, from awareness to conversion, delivering consistent, personalized experiences across the buyer lifecycle. The B2B marketing automation market is highly competitive, with many vendors offering several marketing solutions and services. B2B MAP vendors offer a variety of solutions, helping businesses accelerate growth by catering to increasing market demands. The platform offers key features such as lead nurturing, audience segmentation, and campaign orchestration, helping marketers keep pace with market dynamics for organizations to effectively scale their businesses.
Vendors Covered:
Act-On, Adobe, BSI, CentraHub, Creatio, BUSINESSNEXT, Freshworks, HubSpot, Insightly, LeadSquared, Microsoft, Pegasystems, Sage, SAP, Salesforce, SugarCRM, and Zoho.
Table of Contents:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Analysis
- Global B2B MAP Market Forecast Analysis
Chapter 04: Market Forecast Analysis
- Market Forecast by Region
- Market Forecast Global
- Market Forecast USA
- Market Forecast Canada
- Market Forecast Latin America
- Market Forecast Western Europe
- Market Forecast Central & Eastern Europe
- Market Forecast Middle East & Africa
- Market Forecast China
- Market Forecast APAC Ex Japan & China
- Market Forecast Japan
- Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast Deployment Type: Cloud
- Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 05: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 06: Appendix
List of Figures
- Fig. 1 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Worldwide, 2026-2030
- Fig. 2 Market Forecast of B2B Marketing Automation Platform (B2B MAP) USA, 2026-2030
- Fig. 3 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Canada, 2026-2030
- Fig. 4 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Latin America, 2026-2030
- Fig. 5 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Western Europe, 2026-2030
- Fig. 6 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Central & Eastern Europe, 2026-2030
- Fig. 7 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Middle East & Africa, 2026-2030
- Fig. 8 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Asia excluding Japan and China, 2026-2030
- Fig. 9 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Japan, 2026-2030
- Fig. 10 Market Forecast of B2B Marketing Automation Platform (B2B MAP) China, 2026-2030
- Fig. 11 Market Forecast of B2B Marketing Automation Platform (B2B MAP) IT & Telecom Industry, 2026-2030
- Fig. 12 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Banking & Financial Services Industry, 2026-2030
- Fig. 13 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Insurance Industry, 2026-2030
- Fig. 14 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Healthcare Industry, 2026-2030
- Fig. 15 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Government & Public Sector, 2026-2030
- Fig. 16 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Retail & eCommerce, 2026-2030
- Fig. 17 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Manufacturing, 2026-2030
- Fig. 18 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Hospitality, 2026-2030
- Fig. 19 Market Forecast of B2B Marketing Automation Platform (B2B MAP) On-premises Deployment, 2026-2030
- Fig. 20 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Cloud Deployment, 2026-2030
- Fig. 21 Market Forecast of B2B Marketing Automation Platform (B2B MAP) SMB Customers, 2026-2030
- Fig. 22 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Large Customers, 2026-2030
- Fig. 23 Market Forecast of B2B Marketing Automation Platform (B2B MAP) Enterprise Customers, 2026-2030
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