SPARK Matrix™: Voice of the Employee, 2025

QKS Group's Voice of the Employee market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Voice of the Employee vendors with a global impact. The SPARK Matrix includes analysis of vendors such as 15five, Achievers, Culture Amp, Effectory, Lattice, Medallia, Microsoft, Perceptyx, Qualtrics, Quantum Workplace, QuestionPro, Workday, Workleap, WTW, and Xebo.ai.

According to Rudri Bhatt, Analyst at QKS Group, “A Voice of the Employee (VoE) solution is designed to help organizations capture and analyze employee feedback across the entire employee lifecycle, from recruitment and onboarding to development and exit. These solutions typically offer capabilities for pulse surveys, 360-degree feedback, AI-driven sentiment analysis, benchmarking, and pre-configured survey templates to monitor and improve employee experience. With AI and advanced analytics becoming key differentiators, and personalization and multilingual support ensuring relevance across diverse and global workforces, VoE solutions are also gaining traction through integration with Voice of the Customer (VoC) programs. Together, these developments position VoE as a cornerstone of holistic employee experience, organizational culture, and long-term business performance.”

 

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 
• Business potential and opportunities of target markets, economies, and industries 
• Strategic planning and tactical opportunities 
• Go-to-market strategies