SPARK Matrix™: Voice of the Customer (VoC) Q3, 2026

QKS Group's Voice of the Customer market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Voice of the Customer vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Alchemer, Alida, Concentrix, CustomerGauge, Eloquant, EvaluAgent, Kapture CX, Medallia, Pisano, Qualtrics, QuestionPro, SANDSIV, SMG, Sprinklr, SurveyMonkey, SurveySparrow, Upland Software, Verint and Xebo.ai.

According to Shiva Bhardwaj, Analyst at QKS Group, “Voice of the Customer platforms are moving beyond traditional survey management to become a core layer for experience intelligence and action. Organizations are no longer looking only to collect feedback; they want to connect customer signals with operational context, identify what is driving experience gaps, and act on those insights quickly. The strongest VoC platforms are those that help enterprises turn customer feedback into measurable improvements across the customer journey.”

2026 Voice of the Customer SPARK Matrix
Source: QKS Group

Table of Contents

• Key Findings

• SPARK Matrix™ Image

• Vendor Profiles

• Market Definition & Capabilities

• Evaluation Criteria

• Research Methodologies

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