QKS Group reveals a B2B Marketing Automation Platforms (B2B MAP) market is expected to grow at a compound annual growth rate of 11.2% through 2030.
B2B Marketing Automation Platforms support organizations in streamlining the sales cycle while engaging with potential customer accounts. It aligns sales and marketing teams for a more targeted approach and helps orchestrate customer engagement campaigns, allowing both teams to focus on revenue generation aspects rather than working on repetitive tasks such as manual follow-ups or direct calling. Organizations can measure the progress of B2B MAPs, ensuring that a higher ROI is derived from marketing strategies. Additionally, they enable the efficient usage of resources and save time for organizations, as they can reach out to multiple accounts simultaneously using the trigger-based rule on each email.
Quadrant Knowledge Solutions defines a B2B Marketing Automation Platform (MAP) as a technology solution that automates lead management and provides optimized marketing and sales solutions to drive seamless customer engagements. It assists marketing teams with lead sourcing and nurtures and aligns brands’ sales offerings to lead requirements across multiple marketing channels. It automatically identifies the most engaged accounts, facilitating easy targeting, and helps organizations improve marketing and sales activities across each stage of the buying process.
Key questions this study will answer:
- What is the current state of competition in the B2B Marketing Automation market?
- What is the market share held by major vendors in this market?
- What are the key competitive dynamics in the global and regional markets for B2B Marketing Automation?
- Who are the leading vendors in the global and regional markets?
- Are there vendors specializing in specific industries?
- How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
- What competitive factors impact the market positioning of different vendors?
- What are the relative strengths and challenges of the vendors operating in this market?
- How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors covered in this Study:
Act-On, Adobe, BSI, CentraHub, Creatio, BUSINESSNEXT, Freshworks, HubSpot, Insightly, LeadSquared, Microsoft, Pegasystems, Sage, SAP, Salesforce, SugarCRM, and Zoho.
Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Analysis
- Global B2B MAP Market Share Analysis
Chapter 04: Market Share Analysis
- Market Share by Region
- Market Share Worldwide
- Market Share USA
- Market Share Canada
- Market Share Latin America
- Market Share Western Europe
- Market Share Central & Eastern Europe
- Market Share Middle East & Africa
- Market Share China
- Market Share APAC Ex Japan & China
- Market Share Japan
- Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 05: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 06: Appendix
List of Figures
- Fig. 1 Market Share of B2B Marketing Automation Platform (B2B MAP) Worldwide, 2025
- Fig. 2 Market Share of B2B Marketing Automation Platform (B2B MAP) USA, 2025
- Fig. 3 Market Share of B2B Marketing Automation Platform (B2B MAP) Canada, 2025
- Fig. 4 Market Share of B2B Marketing Automation Platform (B2B MAP) Latin America, 2025
- Fig. 5 Market Share of B2B Marketing Automation Platform (B2B MAP) Western Europe, 2025
- Fig. 6 Market Share of B2B Marketing Automation Platform (B2B MAP) Central & Eastern Europe, 2025
- Fig. 7 Market Share of B2B Marketing Automation Platform (B2B MAP) Middle East & Africa, 2025
- Fig. 8 Market Share of B2B Marketing Automation Platform (B2B MAP) Asia excluding Japan and China, 2025
- Fig. 9 Market Share of B2B Marketing Automation Platform (B2B MAP) Japan, 2025
- Fig. 10 Market Share of B2B Marketing Automation Platform (B2B MAP) China, 2025
- Fig. 11 Market Share of B2B Marketing Automation Platform (B2B MAP) IT & Telecom Industry, 2025
- Fig. 12 Market Share of B2B Marketing Automation Platform (B2B MAP) Banking & Financial Services Industry, 2025
- Fig. 13 Market Share of B2B Marketing Automation Platform (B2B MAP) Insurance Industry, 2025
- Fig. 14 Market Share of B2B Marketing Automation Platform (B2B MAP) Healthcare Industry, 2025
- Fig. 15 Market Share of B2B Marketing Automation Platform (B2B MAP) Government & Public Sector, 2025
- Fig. 16 Market Share of B2B Marketing Automation Platform (B2B MAP) Retail & eCommerce, 2025
- Fig. 17 Market Share of B2B Marketing Automation Platform (B2B MAP) Manufacturing, 2025
- Fig. 18 Market Share of B2B Marketing Automation Platform (B2B MAP) Hospitality, 2025
- Fig. 19 Market Share of B2B Marketing Automation Platform (B2B MAP) On-premises Deployment, 2025
- Fig. 20 Market Share of B2B Marketing Automation Platform (B2B MAP) Cloud Deployment, 2025
- Fig. 21 Market Share of B2B Marketing Automation Platform (B2B MAP) SMB Customers, 2025
- Fig. 22 Market Share of B2B Marketing Automation Platform (B2B MAP) Large Customers, 2025
- Fig. 23 Market Share of B2B Marketing Automation Platform (B2B MAP) Enterprise Customers, 2025
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