SPARK Matrix™: B2B Marketing Automation Platform, Q4, 2025

QKS Group's B2B Marketing Automation Platforms market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.   

 

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading B2B Marketing Automation Platform vendors with a global impact. The SPARK Matrix includes analysis of vendors such as ActiveCampaign, Adobe, Act-On Software, BSI, BUSINESSNEXT, Creatio, Freshworks, HubSpot, Insightly by Unbounce, LeadSquared, Microsoft, Oracle, PegaSystems, Salesforce, SAP, Sugar CRM, and Zoho.  

 

According to Tanuj Paulose, Analyst at QKS Group, “B2B Marketing Automation Platforms have shifted from tactical tools for email and lead nurturing to strategic systems that unify data, intelligence, and engagement across the buyer journey. In today’s environment, enterprises need more than campaign execution, they require platforms that integrate AI-driven insights, orchestrate cross-channel programs, and align marketing with sales to deliver measurable impact. The future of this market lies with vendors that position automation as a growth engine, enabling organizations to scale personalization, optimize revenue outcomes, and sustain long-term customer relationships.” 

2025 B2B Marketing Automation Platforms SPARK Matrix  

Source: QKS Group  

 

  

 

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies 

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• Detailed understanding of the industry structure, market participants, and value chain mapping 

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• Strategic planning and tactical opportunities 

• Go-to-market strategies