QKS Group reveals a Account Based Marketing Platform (ABM) market is expected to grow at a compound annual growth rate of 12.01% through 2030.
Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.
QKS Group defines “Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience.”
Key questions this study will answer:
- What is the current state of competition in the Account-Based Marketing (ABM) market?
- What is the market share held by major vendors in this market?
- What are the key competitive dynamics in the global and regional markets for ABM?
- Who are the leading vendors in the global and regional markets?
- Are there vendors specializing in specific industries?
- How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
- What competitive factors impact the market positioning of different vendors?
- What are the relative strengths and challenges of the vendors operating in this market?
- How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors covered in this Study:
6sense, Demandbase, Dun & Bradstreet, Leadspace, Madison Logic, N.Rich, RollWorks, Salesforce, TechTarget, Terminus, Triblio, and ZoomInfo.
Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Analysis
- Global ABM Market Share Analysis
Chapter 04: Market Share Analysis
- Market Share by Region
- Market Share Worldwide
- Market Share USA
- Market Share Canada
- Market Share Latin America
- Market Share Western Europe
- Market Share Central & Eastern Europe
- Market Share Middle East & Africa
- Market Share China
- Market Share APAC Ex Japan & China
- Market Share Japan
- Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 05: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 06: Appendix
List of Figures
- Fig. 1 Market Share of Account-Based Marketing (ABM) Worldwide, 2025
- Fig. 2 Market Share of Account-Based Marketing (ABM) USA, 2025
- Fig. 3 Market Share of Account-Based Marketing (ABM) Canada, 2025
- Fig. 4 Market Share of Account-Based Marketing (ABM) Latin America, 2025
- Fig. 5 Market Share of Account-Based Marketing (ABM) Western Europe, 2025
- Fig. 6 Market Share of Account-Based Marketing (ABM) Central & Eastern Europe, 2025
- Fig. 7 Market Share of Account-Based Marketing (ABM) Middle East & Africa, 2025
- Fig. 8 Market Share of Account-Based Marketing (ABM) Asia excluding Japan and China, 2025
- Fig. 9 Market Share of Account-Based Marketing (ABM) Japan, 2025
- Fig. 10 Market Share of Account-Based Marketing (ABM) China, 2025
- Fig. 11 Market Share of Account-Based Marketing (ABM) IT & Telecom Industry, 2025
- Fig. 12 Market Share of Account-Based Marketing (ABM) Banking & Financial Services Industry, 2025
- Fig. 13 Market Share of Account-Based Marketing (ABM) Insurance Industry, 2025
- Fig. 14 Market Share of Account-Based Marketing (ABM) Healthcare Industry, 2025
- Fig. 15 Market Share of Account-Based Marketing (ABM) Government & Public Sector, 2025
- Fig. 16 Market Share of Account-Based Marketing (ABM) Retail & eCommerce, 2025
- Fig. 17 Market Share of Account-Based Marketing (ABM) Manufacturing, 2025
- Fig. 18 Market Share of Account-Based Marketing (ABM) Hospitality, 2025
- Fig. 19 Market Share of Account-Based Marketing (ABM) On-premises Deployment, 2025
- Fig. 20 Market Share of Account-Based Marketing (ABM) Cloud Deployment, 2025
- Fig. 21 Market Share of Account-Based Marketing (ABM) SMB Customers, 2025
- Fig. 22 Market Share of Account-Based Marketing (ABM) Large Customers, 2025
- Fig. 23 Market Share of Account-Based Marketing (ABM) Enterprise Customers, 2025
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