SPARK Matrix™: Account Based Marketing (ABM) Platforms, Q3 2025

QKS Group's Account Based Marketing Platform (ABM) market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading ABM platform vendors with a global impact. The SPARK Matrix includes analysis of vendors such as 6sense, Demandbase, Dun & Bradstreet, Informa TechTarget, Jabmo an Expandi Brand, Leadspace, Madison Logic, N.Rich, Rollworks by NextRoll, Salesforce, Terminus by DemandScience and ZoomInfo.

According to Vaishnavi, Analyst at QKS Group, “Modern ABM platforms are reshaping B2B engagement by unifying  first-, second-, and third-party  data into dynamic account scorecards enriched with AI-driven predictive models trained to deliver real-time account intelligence with precision. These platforms orchestrate omnichannel engagement, from digital ads and web personalization to sales outreach ensuring targeted, consistent experiences across every touchpoint. By surfacing in-market accounts and providing real-time scoring, next-best-action recommendations, and orchestration playbooks, they align marketing, sales, and customer success teams around shared revenue goals. However, with the complexity of enormous data integration and omnichannel orchestration, the challenge lies in maintaining simplicity and agility for end-user organizations to execute GTM strategies and driving strategic growth, with intuitive and seamless workflows.”

2025 Account Based Marketing Platform SPARK Matrix
Source: QKS Group

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go-to-market strategies