SPARK Matrix™: Retail Media Network and Monetization Platform (RMNMP), Q2 2026

QKS Group's Retail Media Network and Monetization Platform market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.   

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Retail Media Network and Monetization Platform vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Adform, Adtelligent Inc., Criteo, dunnhumby, Epsilon, Equativ, Kevel, Moloco, Particular Audience, Pentaleap, Topsort, and Zitcha.  

According to Prakhar Bansal, Senior Analyst at QKS Group, “The next phase of the RMNMP market will be shaped by how effectively vendors help retailers operate media as a scalable commercial business rather than as a fragmented set of ad products. Competitive differentiation is increasingly tied to a platform’s ability to unify inventory governance, advertiser workflows, retail intelligence, and performance visibility while enabling retailers to expand monetization without losing operational control.”

According the Umang Thakur - Vice President and Principal Analyst at QKS Group, "The Retail Media Network and Monetization Platform market is entering a maturity phase where competitive differentiation is shifting from basic ad enablement toward intelligent commerce activation, operational scalability, and measurable business accountability. Retailers increasingly expect platforms to unify onsite, off-site, and in-store monetization while leveraging first-party commerce signals for relevance-driven targeting, closed-loop measurement, and governed inventory monetization. At the same time, interoperability, workflow automation, and pre-launch planning capabilities are becoming foundational requirements as retail media evolves into a strategically managed enterprise monetization function rather than a standalone advertising channel."

2026 Retail Media Network and Monetization Platform SPARK Matrix  

Source: QKS Group  

Table of Contents 

• Key Findings 

• SPARK Image 

• Vendor Profiles 

• Market Definition & Capabilities 

• Evaluation Criteria 

• Research Methodologies 

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