SPARK Matrix™: Retail Assortment Management Application (RAMA), Q4, 2023

Retail assortment management application uses advanced analytics to help retailers plan and implement end-to-end product assortment strategies across sales channels, including visual merchandising, product placement, store layout, allocation, and others based on consumer preference, customer demands, market trends, localization, and retailer’s financial viabilities. The application enables personalized product assortments across store groups, locations, and channels based on localized customer preferences and market trends. The application helps retailers in the process of planning, creating, and maintaining the assortments, resulting in increased sales, improved profit margins, optimized inventory utilization, and enhanced customer experience.

Quadrant Knowledge Solutions’ Retail Assortment Management Application market research includes a detailed global market analysis of major vendors. The research comprises vendors’ product features, functionalities, and competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix. This includes ranking and positioning of the leading Retail Assortment Management Application vendors with a global impact, including - 7thonline, Aptean, Analyse², Blue Yonder, Board International, Impact Analytics, Logility, o9 Solutions, Oracle, Periscope by McKinsey, RELEX Solution, SAP, SAS, SymphonyAI, and ToolsGroup.

According to Ankit Sharma, Analyst at Quadrant Knowledge Solutions, “Retail assortment management application solutions are continuously evolving rapidly, driven by the increasing need for retailers to plan and execute comprehensive product assortment strategies. The applications utilize advanced analytics to cater to consumer preferences, demands, market trends, and financial considerations of retailers. By enabling personalized assortments across various channels and locations, these applications contribute to increased sales, improved profit margins, and enhanced customer experiences. In the digital era, retail organizations are focused on meeting rising consumer expectations through unique offerings and personalized engagement strategies. The vendors are increasingly investing in technologies to offer comprehensive solutions that support the entire spectrum of retail operations, from purchasing and planning decisions to assortment localization. Additionally, more vendors are focusing on increasing value insights derived from large datasets in real-time, providing robust analytics that empower retailers to make informed decisions, enhance customer satisfaction, and stay competitive in the dynamic retail landscape. Retailers are required to focus more on closely monitoring markets to obtain a holistic view of the competitive landscape and set competitive product assortment strategies.”

2023 Retail Assortment Management Application SPARK Matrix

Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

Market Dynamics and Overview

• Market Definition
• Market Overview
• Key Retail Assortment Management Application capabilities.

Competition Landscape and Analysis 

• Competitive Overview and Analysis
• Factors and Technology Differentiators

SPARK Matrix™: Retail Assortment Management Application, Q4, 2023

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