SPARK Matrix™: Journey Mapping, Q4, 2025

QKS Group's Journey Mapping market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.   

 

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Digital Marketing Analytics vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Custellance, Lucid, Microsoft, Miro, Mural, Quadient, QuestionPro, Salesforce, and UXPressia.  

 

According to Tanuj Paulose, Analyst at QKS Group, “Journey Mapping has evolved from being a static visualization exercise to becoming a strategic discipline at the core of customer experience management. Organizations can no longer rely on isolated diagrams or anecdotal insights; the real impact comes from platforms that unify behavioral, emotional, and transactional data into dynamic maps, enriched by AI and real-time feedback. Journey Mapping vendors are shifting towards end-to-end journey management, enabling teams to design and visualize journeys, orchestrate interventions, measure outcomes, and continuously optimize experiences. The future belongs to those vendors that treat journey mapping not as a one-time exercise, but as a living intelligence layer that drives alignment, breaks down silos, and powers adaptive, customer-centric growth.” 

2025 Journey Mapping SPARK Matrix  

Source: QKS Group  

 

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go-to-market strategies