SPARK Matrix™: Digital Marketing Analytics, Q3 2025?

QKS Group's Digital Marketing Analytics market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.  

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Digital Marketing Analytics vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Adobe, Amplitude, Contentsquare, Funnel, Google, IBM, Medallia, Mixpanel, Optimove, Piano, Piwik PRO, SAP, SAS, Salesforce, Supermetrics, Zoho. 

According to Richa Choubey, Analyst at QKS Group, “Digital Marketing Analytics is no longer a back-office reporting function rather it has become the core intelligence layer that powers customer-centric growth. As marketing channels proliferate and consumer behaviors shift in real time, businesses can no longer rely on static dashboards or siloed metrics. The real value now lies in platforms that unify online and offline data, apply machine learning to surface predictive insights, and integrate decisioning directly into campaign workflows. The future of marketing belongs to those who treat analytics not as a retrospective tool, but as a forward-looking engine that drives personalization, optimizes media investments, and enables agile experimentation at scale." 

2025 Digital Marketing Analytics SPARK Matrix 
Source: QKS Group 

 

Table of Contents 

Executive Overview 

Market Dynamics and Overview  

• Key Competitive Factors and Technology Differentiators 

SPARK Matrix™: Digital Marketing Analytics, 2025 

Vendor Profiles 

Research Methodologies 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go to market strategies