SPARK Matrix™: Conversational Commerce, 2024

QKS Group’s Conversational Commerce market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, and future market outlook. This research provides strategic information for vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Conversational Commerce vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Clickatell, Clevertap, CM.com, Gupshup, Haptik, Infobip, Kore.ai, LivePerson, Quiq, Routemobile, Sleekflow, Vonage, Yellow.ai, Yalo and Zendesk.

According to Sristi Basu, Analyst at QKS Group, “Conversational commerce solutions are transforming customer engagement by enabling seamless, real-time interactions across messaging platforms. These tools empower businesses to drive personalized experiences at scale, resulting in improved customer satisfaction and increased conversion rates.”

Table of Contents:

Executive Overview

Market Definition and Technology Trends

Competition Landscape and Analysis 

• Competitive Overview and Analysis
• Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Conversational Commerce

Vendor Profiles

Research Methodologies

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

• Detailed understanding of the industry structure, market participants, and value chain mapping
• Business potential and opportunities of target markets, economies, and industries
• Strategic planning and tactical opportunities
• Go to market strategies.