SPARK Matrix™: Conversational AI Platforms, Q4 2025

QKS Group's Conversational AI Platforms (CAIPs) market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Conversational AI Platforms (CAIPs) vendors with a global impact. The SPARK Matrix includes analysis of vendors such as Avaamo, Boost.ai, Creative Virtual, Druid AI, Google, IBM, Inbenta, Kore.ai, LivePerson, Microsoft, NiCE Cognigy, Omilia, Onereach.ai, Openstream.ai, Parlao, PolyAI, Rasa, SoundHound AI, Sprinklr, Yellow.ai.

According to Gaurav Kumar, Analyst at QKS Group, "Conversational AI platforms are transitioning from traditional dialogue management to agentic orchestration, where systems not only interpret intent but also analyse context, synthesise information across data sources, and execute structured actions within enterprise workflows. This progression represents a shift from intent recognition to outcome delivery. As vendors incorporate generative reasoning, process automation, and governance into unified architectures, market differentiation will depend on their ability to enable adaptive, dependable, and interoperable conversational systems that can be applied consistently across business functions.”

2025 Conversational AI Platforms SPARK Matrix
Source: QKS Group

Table of Contents

• Key Findings

• SPARK Image

• Vendor Profiles

• Market Definition & Capabilities

• Evaluation Criteria

• Research Methodologies

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