SPARK Matrix™: Business Intelligence and Analytics Platform, Q3 2025

QKS Group's Business Intelligence and Analytics Platforms market research includes a comprehensive analysis of the global market in terms of emerging technology trends, market trends, and future market outlook. This research offers strategic insights for technology vendors to better understand the current market landscape, supporting their growth strategies; and for users to assess different vendors’ capabilities, competitive differentiation, and market position.

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix ranks and positions leading Business Intelligence and Analytics Platforms vendors with a global impact. The SPARK Matrix includes analysis of vendors such as AWS, Board, Domo, GoodData, Google, IBM, Incorta, insightsoftware, Microsoft, Oracle, Pyramid Analytics, Qlik, Salesforce, SAP, SAS, Sigma, Sisense, Strategy, Tellius, ThoughtSpot, Yellowfin, Zoho.

According to Madhu Kittur, Senior Analyst at QKS Group, "Business Intelligence & Analytics (BIA) platforms offers tools that helps organizations collect, process, analyze, and visualize data to support decision-making. These platforms are designed to transform enterprise data into actionable insights by enabling users to explore, interpret, and communicate data effectively. By offering tools for building dashboards, generating reports, and applying analytics techniques like trend forecasting, pattern detection, BIA platforms help users across the organization make timely, data-backed decisions”

2025 Business Intelligence and Analytics Platforms SPARK Matrix
Source: QKS Group

Table of Contents 

·       Key Findings 

·       SPARK Image 

·       Vendor Profiles 

·       Market Definition & Capabilities 

·       Evaluation Criteria 

·       Research Methodologies 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go-to-market strategies