Market Share: Voice of Customer (VoC), 2025, Worldwide

QKS Group reveals a Voice of Customer (VoC) market is expected to grow at a compound annual growth rate of 16.66% through 2030.

Voice of Customer (VoC) platforms serve as vital tools for organizations to systematically gather, analyze, and interpret feedback from their customers across a multitude of channels such as surveys, social media, and customer support interactions. These platforms provide valuable insights into customer preferences, expectations, and sentiments, enabling businesses to make informed decisions and enhance their products, services, and overall customer experiences. By effectively listening to the voice of the customer, organizations can identify areas for improvement, anticipate market trends, and tailor their offerings to better meet the needs and desires of their customer base. VoC platforms also play a crucial role in fostering continuous improvement initiatives within organizations, helping to drive innovation and maintain competitiveness in the ever-evolving marketplace. Furthermore, VoC platforms facilitate stronger customer relationships by demonstrating a commitment to understanding and addressing customer concerns, ultimately leading to increased loyalty and retention. In today's digital age, where customer feedback can greatly influence brand reputation and success, VoC platforms have become indispensable tools for businesses striving to stay ahead and deliver exceptional experiences to their customers.   

Quadrant Knowledge Solutions defines a VoC platform as “an integrated and comprehensive voice of the customer solution that collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. With effective execution, VoC tools can provide a robust CX framework to deliver improved customer experiences based on in-depth analysis of customer feedback.” 

Key questions this study will answer: 

• What is the current state of competition in the Voice of Customer (VoC) market? 
• What is the market share held by major vendors in this market? 
• What are the key competitive dynamics in the global and regional markets for VoC? 
• Who are the leading vendors in the global and regional markets? 
• Are there vendors specializing in specific industries? 
• How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions? 
• What competitive factors impact the market positioning of different vendors? 
• What are the relative strengths and challenges of the vendors operating in this market? 
• How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises? 

Vendors covered in this Study: 

Alchemer, Alida, Concentrix, CustomerGauge, Eloquant, Forsta, InMoment, Medallia, NICE, Pisano, Qualtrics, QuestionPro, SandSIV, SMG, Sprinklr, SurveyMonkey, SurveySparrow, Tivian, Upland Software, Verint, and Zoho. 

Table of Content: 

Chapter 01: Executive Summary 

• Key Research Findings 
• Top Predictions 
• Top Trends 
• Market Summary 

Chapter 02: Market Overview 

• Market Definition and Scope 
• Key Factors Impacting the Market  
  • Drivers & Restraints  

Chapter 03: Market Analysis 

• Global VoC Market Share Analysis 

Chapter 04: Market Share Analysis 

• Market Share by Region 
  • Market Share Worldwide 
  • Market Share USA 
  • Market Share Canada  
  • Market Share Latin America 
  • Market Share Western Europe 
  • Market Share Central & Eastern Europe 
  • Market Share Middle East & Africa 
  • Market Share China 
  • Market Share APAC Ex Japan & China 
  • Market Share Japan 
• Market Share by Industry Verticals 
  • Market Share by Media & Entertainment 
  • Market Share by Retail 
  • Market Share by BFSI 
  • Market Share by Travel & Hospitality 
  • Market Share by Education 
  • Market Share by Public Sector 
  • Market Share by Healthcare & Life Science 
  • Market Share by Automotive 
  • Market Share by Food & Beverage 
• Market Share by Deployment Type 
  • Market Share by Deployment Type: On prem  
  • Market Share by Deployment Type: Cloud 
• Market Share by Customer Type  
  • Market Share by SMB  
  • Market Share by Large  
  • Market Share by Enterprise  

Chapter 05: Company Profile 

• Company Overview  
• Analyst Perspectives and Analysis 

Chapter 06: Appendix 

• Research Methodologies 

List of Figures  

• Fig. 1 Market Share of Voice of Customer (VoC) Worldwide, 2025 
• Fig. 2 Market Share of Voice of Customer (VoC) USA, 2025 
• Fig. 3 Market Share of Voice of Customer (VoC) Canada, 2025 
• Fig. 4 Market Share of Voice of Customer (VoC) Latin America, 2025 
• Fig. 5 Market Share of Voice of Customer (VoC) Western Europe, 2025 
• Fig. 6 Market Share of Voice of Customer (VoC) Central & Eastern Europe, 2025 
• Fig. 7 Market Share of Voice of Customer (VoC) Middle East & Africa, 2025 
• Fig. 8 Market Share of Voice of Customer (VoC) Asia excluding Japan and China, 2025 
• Fig. 9 Market Share of Voice of Customer (VoC) Japan, 2025 
• Fig. 10 Market Share of Voice of Customer (VoC) China, 2025 
• Fig. 11 Market Share of Voice of Customer (VoC) IT & Telecom Industry, 2025 
• Fig. 12 Market Share of Voice of Customer (VoC) Banking & Financial Services Industry, 2025 
• Fig. 13 Market Share of Voice of Customer (VoC) Insurance Industry, 2025 
• Fig. 14 Market Share of Voice of Customer (VoC) Healthcare Industry, 2025 
• Fig. 15 Market Share of Voice of Customer (VoC) Government & Public Sector, 2025 
• Fig. 16 Market Share of Voice of Customer (VoC) Retail & eCommerce, 2025 
• Fig. 17 Market Share of Voice of Customer (VoC) Manufacturing, 2025 
• Fig. 18 Market Share of Voice of Customer (VoC) Hospitality, 2025 
• Fig. 19 Market Share of Voice of Customer (VoC) On-premises Deployment, 2025 
• Fig. 20 Market Share of Voice of Customer (VoC) Cloud Deployment, 2025 
• Fig. 21 Market Share of Voice of Customer (VoC) SMB Customers, 2025 
• Fig. 22 Market Share of Voice of Customer (VoC) Large Customers, 2025 
• Fig. 23 Market Share of Voice of Customer (VoC) Enterprise Customers, 2025 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 
• Business potential and opportunities of target markets, economies, and industries 
• Strategic planning and tactical opportunities 
• Go to market strategies