Market Share: Customer Journey Mapping (CJM), 2025, Canada

Quadrant Knowledge Solutions Reveals that Customer Journey Mapping Market is Projected to Register a CAGR of above average by 2030 in Canada. 

The future of the CJM market in Canada is bright, with the market expected to maintain its strong growth trajectory. As businesses continue to prioritize personalized marketing and strategic customer engagement, the adoption of advanced CJM platforms will accelerate. Innovations in data analytics, artificial intelligence, and machine learning will drive the next wave of CJM development, enabling more precise targeting and improved ROI. Canadian companies are increasingly focusing on enhancing customer experience and integrating marketing strategies, positioning CJM as a critical component of their marketing efforts. The market may also see a trend towards specialized CJM solutions tailored to specific industries, further solidifying CJM’s importance in achieving business objectives.  

Quadrant Knowledge Solutions defines customer journey mapping as “The visual representation of customers’ experiences throughout their interaction with the organization. Customer Journey Mapping (CJM) Software is a tool used by organizations to analyze and visualize customer interactions across multiple channels and stages of the buying process. The CJM software enables organizations to analyze customer interactions, identify the touchpoints, as well as help formulate strategies to overcome gaps in the delivery of experience and strategize to align organizational goals with CX strategies. The software provides features such as data analysis, visual mapping capabilities, and collaboration tools, to allow organizations to understand customer experience & identify areas for improvement to enhance customer satisfaction & customer loyalty.” 

Key questions this study will answer: 

• What is the current state of competition in the Customer Journey Mapping (CJM) Canada market? 

• What is the market share held by major vendors in Canada market? 

• What are the key competitive dynamics in Canada markets for Customer Journey Mapping (CJM)? 

• Are there vendors specializing in specific industries? 

• How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions? 

• What competitive factors impact the Canada market positioning of different vendors? 

• What are the relative strengths and challenges of the vendors operating in Canada market? 

• How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises? 

Vendors covered in this Study: 

Salesforce, SoftwareAG, Quadient, Gainsight, MEGA International, SAP Signavio, Smaply, Mavim, Capsifi, UXPressia, Miro, Microsoft, Pegasystems, cxomni, Mural, Lucid, Milkymap, Cemantica, QuestionPro, and Custellance. 

Table of Content: 

Chapter 01: Executive Summary 

• Key Research Findings 

• Top Predictions 

• Top Trends 

• Market Summary  

Chapter 02: Market Overview 

• Market Definition and Scope 

• Key Factors Impacting the Market  

• Drivers & Restraints  

Chapter 03: Market Share Analysis 

• Canada Market Share  

• Canada Market Share by Industry Verticals 

• Market Share by Media & Entertainment 

• Market Share by Retail 

• Market Share by BFSI 

• Market Share by Travel & Hospitality 

• Market Share by Education 

• Market Share by Public Sector 

• Market Share by Healthcare & Life Science 

• Market Share by Automotive 

• Market Share by Food & Beverage 

• Canada Market Share by Deployment Type 

• Market Share by Deployment Type: On prem  

• Market Share by Deployment Type: Cloud  

• Canada Market Share by Customer Type  

• Market Share by SMB  

• Market Share by Large  

• Market Share by Enterprise  

Chapter 04: Company Profile 

• Company Overview  

• Analyst Perspectives and Analysis 

Chapter 05: Appendix 

• Research Methodologies 

List of Figures  

• Fig. 1 Market Share of Customer Journey Mapping (CJM) Canada, 2025 

• Fig. 2 Canada Market Share of Customer Journey Mapping (CJM) IT & Telecom Industry, 2025 

• Fig. 3 Canada Market Share of Customer Journey Mapping (CJM) Banking & Financial Services Industry, 2025 

• Fig. 4 Canada Market Share of Customer Journey Mapping (CJM) Insurance Industry, 2025 

• Fig. 5 Canada Market Share of Customer Journey Mapping (CJM) Healthcare Industry, 2025 

• Fig. 6 Canada Market Share of Customer Journey Mapping (CJM) Government & Public Sector, 2025 

• Fig. 7 Canada Market Share of Customer Journey Mapping (CJM) Retail & eCommerce, 2025 

• Fig. 8 Canada Market Share of Customer Journey Mapping (CJM) Manufacturing, 2025 

• Fig. 9 Canada Market Share of Customer Journey Mapping (CJM) Hospitality, 2025 

• Fig. 10 Canada Market Share of Customer Journey Mapping (CJM) On-premises Deployment, 2025 

• Fig. 11 Canada Market Share of Customer Journey Mapping (CJM) Cloud Deployment, 2025 

• Fig. 12 Canada Market Share of Customer Journey Mapping (CJM) SMB Customers, 2025 

• Fig. 13 Canada Market Share of Customer Journey Mapping (CJM) Large Customers, 2025 

• Fig. 14 Canada Market Share of Customer Journey Mapping (CJM) Enterprise Customers, 2025 

Custom Research Service 

Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways: 

• Detailed understanding of the industry structure, market participants, and value chain mapping 

• Business potential and opportunities of target markets, economies, and industries 

• Strategic planning and tactical opportunities 

• Go to market strategies.