QKS Group Reveals that B2B Marketing Automation Platforms Market is Projected to Register a CAGR above average by 2030 in Asia (Excluding Japan and China).
Asia ex-Japan and China is projected to experience above-average growth in the B2B marketing automation platforms market by 2030. The region's rapidly expanding digital economy, coupled with increasing investments in advanced marketing technologies, is driving the adoption of marketing automation solutions. Businesses in Asia are recognizing the value of these tools in streamlining marketing efforts, enhancing customer engagement, and boosting operational efficiency. The supportive regulatory environment and government initiatives to promote digitalization further contribute to this upward trend. As companies strive to remain competitive and responsive to market changes, the demand for sophisticated marketing automation platforms is expected to rise significantly.
Quadrant Knowledge Solutions defines “B2B Marketing Automation Platform (MAP) as a technology solution that automates lead management and provides optimized marketing and sales solutions to drive seamless customer engagements. It assists marketing teams with lead sourcing and nurtures and aligns brands’ sales offerings to lead requirements across multiple marketing channels. It automatically identifies the most engaged accounts, facilitating easy targeting, and helps organizations improve marketing and sales activities across each stage of the buying process”
Key questions this study will answer:
- What is the current state of competition in the B2B Marketing Automation Platforms Asia (Excluding Japan and China) market?
- What is the market share held by major vendors in Asia (Excluding Japan and China) market?
- What are the key competitive dynamics in Asia (Excluding Japan and China) markets for B2B Marketing Automation Platforms?
- Are there vendors specializing in specific industries?
- How do different vendors compare in terms of their offerings of cloud-based versus on-premises solutions?
- What competitive factors impact the Asia (Excluding Japan and China) market positioning of different vendors?
- What are the relative strengths and challenges of the vendors operating in Asia (Excluding Japan and China) market?
- How do different vendors position themselves competitively across customer segments, from SMBs to large enterprises?
Vendors covered in this Study:
Act-On, Adobe, BSI, CentraHub, Creatio, BUSINESSNEXT, Freshworks, HubSpot, Insightly, LeadSquared, Microsoft, Pegasystems, Sage, SAP, Salesforce, SugarCRM, and Zoho.
Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
Chapter 03: Market Share Analysis
- Asia (Excluding Japan and China) Market Share
- Asia (Excluding Japan and China) Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Asia (Excluding Japan and China) Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Asia (Excluding Japan and China) Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
List of Figures
- Fig. 1 Market Share of B2B Marketing Automation Platforms Asia (Excluding Japan and China), 2025
- Fig. 2 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms IT & Telecom Industry, 2025
- Fig. 3 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Banking & Financial Services Industry, 2025
- Fig. 4 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Insurance Industry, 2025
- Fig. 5 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Healthcare Industry, 2025
- Fig. 6 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Government & Public Sector, 2025
- Fig. 7 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Retail & eCommerce, 2025
- Fig. 8 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Manufacturing, 2025
- Fig. 9 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Hospitality, 2025
- Fig. 10 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms On-premises Deployment, 2025
- Fig. 11 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Cloud Deployment, 2025
- Fig. 12 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms SMB Customers, 2025
- Fig. 13 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Large Customers, 2025
- Fig. 14 Asia (Excluding Japan and China) Market Share of B2B Marketing Automation Platforms Enterprise Customers, 2025
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