Market Forecast: Customer Journey Mapping (CJM), 2026-2030, Central and Eastern Europe

Quadrant Knowledge Solutions Reveals that Customer Journey Analytics Market is Projected to Register a CAGR of above average by 2030 in Central & Eastern Europe. 

Central & Eastern Europe is witnessing substantial growth in the Customer Journey Analytics (CJM) market, with an above-average CAGR projected by 2030. The region's accelerating digital transformation efforts and the need for strategic alignment between business and IT have fueled the adoption of CJM solutions. Businesses in Central & Eastern Europe are increasingly recognizing the value of CJM tools in optimizing processes, driving innovation, and facilitating effective decision-making. This has resulted in a notable increase in the implementation of CJM platforms, as companies seek to enhance agility, streamline operations, and maintain a competitive edge in the evolving market landscape.  

Quadrant Knowledge Solutions defines customer journey mapping as “The visual representation of customers’ experiences throughout their interaction with the organization. Customer Journey Mapping (CJM) Software is a tool used by organizations to analyze and visualize customer interactions across multiple channels and stages of the buying process. The CJM software enables organizations to analyze customer interactions, identify the touchpoints, as well as help formulate strategies to overcome gaps in the delivery of experience and strategize to align organizational goals with CX strategies. The software provides features such as data analysis, visual mapping capabilities, and collaboration tools, to allow organizations to understand customer experience & identify areas for improvement to enhance customer satisfaction & customer loyalty.” 

Key questions this study will answer: 

• What is the current and future state of competition in the Customer Journey Mapping (CJM) Central & Eastern Europe market? 

• What will be the key competitive dynamics in Central & Eastern Europe markets for Customer Journey Mapping (CJM)  

• How do different vendors will position themselves in Central & Eastern Europe across customer segments, from SMBs to large enterprises by 2030?  

• How will different vendors compare in terms of their offerings of cloud-based versus on-premises solutions by 2030 in Central & Eastern Europe? 

• What are the relative strengths and challenges of the vendors operating in Central & Eastern Europe market? 

• What is the market forecast held by major industries in this market?  What competitive factors impact the market positioning of different vendors? 

Vendors covered in this Study: 

Salesforce, SoftwareAG, Quadient, Gainsight, MEGA International, SAP Signavio, Smaply, Mavim, Capsifi, UXPressia, Miro, Microsoft, Pegasystems, cxomni, Mural, Lucid, Milkymap, Cemantica, QuestionPro, and Custellance. 

Table of Content: 

Chapter 01: Executive Summary 

• Key Research Findings 

• Top Predictions 

• Top Trends 

• Market Summary  

Chapter 02: Market Overview 

• Market Definition and Scope 

• Key Factors Impacting the Market  

• Drivers & Restraints  

Chapter 03: Market Forecast Analysis 

• Central & Eastern Europe Market Forecast  

• Central & Eastern Europe Market Forecast by Industry Verticals 

• Market Forecast by Media & Entertainment 

• Market Forecast by Retail 

• Market Forecast by BFSI 

• Market Forecast by Travel & Hospitality 

• Market Forecast by Education 

• Market Forecast by Public Sector 

• Market Forecast by Healthcare & Life Science 

• Market Forecast by Automotive 

• Market Forecast by Food & Beverage 

• Central & Eastern Europe Market Forecast by Deployment Type 

• Market Forecast by Deployment Type: On prem  

• Market Forecast by Deployment Type: Cloud  

• Central & Eastern Europe Market Forecast by Customer Type  

• Market Forecast by SMB  

• Market Forecast by Large  

• Market Forecast by Enterprise  

Chapter 04: Company Profile 

• Company Overview  

• Analyst Perspectives and Analysis 

Chapter 05: Appendix 

• Research Methodologies 

List of Figures  

• Fig. 1 Market Forecast of Customer Journey Mapping (CJM) Central & Eastern Europe, 2026- 2030 

• Fig. 2 Market Forecast of Customer Journey Mapping (CJM) IT & Telecom Industry, 2026- 2030 

• Fig. 3 Market Forecast of Customer Journey Mapping (CJM) Banking & Financial Services Industry, 2023 

• Fig. 4 Market Forecast of Customer Journey Mapping (CJM) Insurance Industry, 2026- 2030 

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• Fig. 5 Market Forecast of Customer Journey Mapping (CJM) Healthcare Industry, 2026- 2030 

• Fig. 6 Market Forecast of Customer Journey Mapping (CJM) Government & Public Sector, 2026- 2030 

• Fig. 7 Market Forecast of Customer Journey Mapping (CJM) Retail & eCommerce, 2026- 2030 

• Fig. 8 Market Forecast of Customer Journey Mapping (CJM) Manufacturing, 2026- 2030 

• Fig. 9 Market Forecast of Customer Journey Mapping (CJM) Hospitality, 2026- 2030 

• Fig. 10 Market Forecast of Customer Journey Mapping (CJM) On-premises Deployment, 2026- 2030 

• Fig. 11 Market Forecast of Customer Journey Mapping (CJM) Cloud Deployment, 2026- 2030 

• Fig. 12 Market Forecast of Customer Journey Mapping (CJM) SMB Customers, 2026- 2030 

• Fig. 13 Market Forecast of Customer Journey Mapping (CJM) Large Customers, 2026- 2030 

• Fig. 14 Market Forecast of Customer Journey Mapping (CJM) Enterprise Customers, 2026- 2030 

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